SEM a.k.a. Search Engine Marketing
Successful internet marketing requires more than just a presence of having a website. Search Engine Marketing (SEM) places your business in front of users/customers that are willing to pay for the products and services that your business offers. Without SEM, businesses generally only show up in search results when someone searches for their business name directly (called a 'type-in'). That’s great for people who already know who you are and what your business provides but that’s not enough for most businesses.
Local Search Marketing
When buyers look for services on Google relevant local businesses are displayed on a map with their company name and phone number.
Open Think Group can get your business there! We call it Local Search Marketing.
The first step is creating a business listing. The Open Think Group team will then look at search data and current trends related to your services and revise the content of your listing to maximize its relevancy to local and mobile searchers.
Each month Open Think Group will build citations to your contact information on other sites and directories. Citations help your business rank higher in local search maps results, optimizing your business listing.
We'll also distribute information from your listing to YellowPages.com, SuperPages.com, Anywho.com, and over 40 other important online directories. These directories focus exclusively on attracting customers searching for local businesses. Getting your business information distributed widely is simple when you choose our Local Search Marketing.
We know this to be an extremely great opportunity for local businesses to get optimal value from their advertising dollars. This is hands down a must for your business.
SEO
Search Engine Optimization provides the highest long-term ROI of all online marketing methods. Search engine ranking algorithms place sites that contain the most relevant, trustworthy information at the top of the search results page, where everyone looks first. Open Think Group Search Engine Optimization services help major search engines like Google, Yahoo!, and Bing understand that your website has what people want.
Here’s how it works:
- Consultation. Your account manager will meet with you to ensure we understand your business, your products and services, and your target market.
- Website Analysis. We evaluate your site structure, page meta-data, content, keyword density, and other factors critical to SEO success.
- Keyword Research. We assess the competitiveness of the keywords related to your business offerings and develop a cost-effective strategy to target search phrases that will bring business to your door.
- Roadmap Creation. Your SEO team will meet and create a detailed roadmap outlining activities to be completed over the coming months.
- Execution. We complete the tasks in the roadmap and work with you to get necessary changes to your site implemented.
Pay-per-click
This method is the fastest way to bring ready-to-buy customers to your website. Open Think Group pays to place your ads high on the results pages of all the major search engines. PPC advertising is effective because it matches users/customers who are looking for your products or services. You could see dramatic results in as little as one week for a fraction of what it costs to place ads in traditional media like phone directories, radio, newspaper or television.
Here's how it works:
- Open Think Group develops a list of keywords representing the products or services you sell.
- Our team writes targeted ads matching those keywords and uploads the ads, keyword lists, and bid prices to the major search engines.
- Your ads appear in the sponsored links sections when a potential customer performs a search using those keywords.
- Searchers click on your ads and are directed to the most relevant page for that ad, when they complete an order... you achieve a conversion.
Social Media
You've heard all the hype about Facebook, Twitter, YouTube, etc... well for the most part it's true. However, not every business truly needs to start tweeting every single hour of every day. These types of social media outlets need to be manned by someone at your company to provide the 'human' element. These things don't just happen on their own you know. Let's first identify if social media marketing is right for your business or not.
