4 Important SEO Techniques
Search Engine Optimization (SEO) is the way to improve your website so you can get as high up on the first page of google search as possible. SEO the single most reliable channel of traffic and leads. With billions of organic searches occurring daily, it would be a major blunder for any marketing agency or business to ignore search engine optimization.
4 Important SEO Techniques
Internal related factors. We look at how the website is organized and how the words are positioned on the page. Internal factors include the number of words on the page and the words chosen to present the idea we want to pass across. We need to understand and practice the best practices. Have them built into our system so that our websites meet those standards.
Perhaps, a simple checklist can do the job since there could be quite a number of points to note. In this way, the checklist simply serves to help double-check that we are right in line.
External factors are things such as submitting our site to the search engines and link building. Getting links from directory listings and websites that are spammy or low in authority do more harm than good. And we do this again we do this a lot we’ve been pretty successful at getting almost all of our customers highly ranked on keywords related to their business.
Just like a librarian arranging books in different sections of the library, search engines index websites. In this way, the public can easily locate the book that suits their needs at a particular time. The search engines collect important information about every page on the internet to help people find exactly what they are looking for.
The higher your site in search results, the more the likelihood that it gets more clicks. Then you can turn visitors into customers. Conversely, in order to achieve high rankings, your website must have all the ingredients search engines are looking for.
The things that would help your website rank are:
- HTML Tags
- Text Content
- Linking
- Optimizing website speed
1. HTML Tags
There are many HTML tags used on a web page. However, there are some tags we’re using keyword phrases within them that can help search engines determine the relevance of your page.
Here are the HTML tags that would be useful for search engines.
Title tags: These are the most useful HTML tags. It carries a lot of weight with search engines.
Meta Description tags: These describe your website in a way that is appealing and noteworthy to your website visitors. The meta keywords tag is not included here because Meta keywords don’t play the major role they used to anymore. Search engines have realized that sites can easily trick the meta keywords field by keyword stuffing. Therefore, they are no longer an important part of the ranking algorithm.
Header tags: Header tags help to differentiate between the major heading and subheadings. It gives the content structure. It is common practice to have one H1 tag per page.
Anchor text: These are the words you use on the clickable part of any text link. When you refer to a link or resource online, the highlighted words are called anchor text.
Image Alt attributes: These are used on images to describe it. Useful also in case the image doesn’t load.
2. Text content:
There are different categories of content that you can create for your website. However, when it comes to Google deciding how to deliver your website in SERP pages or where to show your website in search results, text content is the most important Factor in this regard.
Google has made it plain that regardless of updates released or advancement in technology, text content remains the most important aspect of the website. Google crawlers read the text and understand it better than any type of content you may have on a website.
Text content is something you can't afford to ignore regardless of your industry. Take for instance photography. Although the industry is a visual one where images and videos are more important than text however to get good visibility you need to have a good amount of text content of high quality. this conveys the message of your brand to your visitors. the resultant effect of this is that when Google understands your content it is better able to display it to the people that will find it relevant.
Remember this when you are thinking about using keywords within HTML content. Although there are many places you can put your text, nevertheless it is advisable to decide the best way possible to position your keywords.
3. Linking
There are three types of links:
- Inbound links
- Internal links, and
- External links
Inbound links: Links from other sites to your website. SEO experts value it when people find the content interesting and the link to it. Once you credit the author and put a backlink, it is sufficient. The higher the authority the link is coming from the better. If your website is getting links from high authority domains in your industry, your authority would rise.
Internal links: These are links between your own content. It is important to have good internal linking throughout your website. However, you should avoid duplicate content.
It is common to have the homepage as the most linked page on the website. Besides, it is the most important page.
External links: these are links referencing other websites. when writing content, it is often the case that someone else has written something useful in the past on that subject. You can easily reference the article or resource and credit the writer.
Such links also pass authority to the website. For instance, when many high authority websites in your industry are linking to your site, automatically, it confers some authority on your site. This is why links from high-authority websites are very valuable.
4. Optimizing Website speed:
There are four ways to improve your website quickly without writing any lines of code or consulting a web developer.
- Optimize images and videos
- Reduce files
- Limit Redirects
- Make use of Google AMP
Optimize images and videos: Optimizing images and videos is the first step to address and most likely the easiest solution to improve and boost your website for ranking. For your on-site image and file sizes and dimensions ensure heavy JPEGs are compressed for the web for quick loading. Video size dimensions should be specified so exact requests are met. In addition, consider delaying each video load until the rest of the web page elements have loaded.
Reduce files: Reduce the size of your CSS, HTML, and JavaScript files by utilizing tools such as GZIP, and easily these files are separate from your image and video. I will suggest using different tools for image compression such as Photoshop. With photoshop, you can see the difference in quality after the file is compressed.
Limit Redirects: Minimize your redirects as much as possible because every redirected page goes through more requests that must be fulfilled which adds to the loading time. only redirect for as long as search engine needs them for indexing cover, in short, to check if a page has backlinks before removing the redirect you wouldn't want any lose out on that valuable link you have already obtained.
Make use of Google Amp: Consider using Accelerated Mobile Pages for your blog and landing page content. Each compress web formatting is utilized by Google and is basically a stripped-down version of your HTML to increase mobile speed on your pages. Google AMP helps to create great user experiences on the web.
Perform regular speed checks and technical SEO analysis of your website or blog often. You can go to https://web.dev/measure/ to measure your website’s metrics.
If you get stuck or need further guidance, you can get help from Shopify experts like Open Think Group. You will discover that there are opportunities to get exposure for your business by using SEO strategies. You can increase your success rate by working with seasoned Shopify experts.
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